Keep It Simple and Content Will Be King

I came across this great article...err...blog over the weekend while I was reading another blog from Jonathan Schwartz, President and COO of Sun Microsystems. It's a K.I.S.S. piece by Adam Bosworth (formerly of BEA, now of Google...I think). Here are a couple of highlights:

"It is an ironic truth that those who seek to create systems which most assume the perfectibility of humans end up building the systems which are most soul destroying and most rigid, systems that rot from within until like great creaking rotten oak trees they collapse on top of themselves leaving a sour smell and decay. We saw it happen in 1989 with the astonishing fall of the USSR. Conversely, those systems which best take into account the complex, frail, brilliance of human nature and build in flexibility, checks and balances, and tolerance tend to survive beyond all hopes."

"What does this mean to you? Think of the radio. When it was a novelty, the real value was in the radio itself. There was relatively little content, but lots of people wanted the radio. At a certain point, however, radios got good enough and transmission got good enough and the value ineluctably swung to the content. This is why the DRM fights are so bitter, why PodCasting is so revolutionary, why Howard Stern was paid so much to play on a private radio model. That’s where the value is. We have arrived at the same point for computing. The value is neither in the computers nor in the software that runs on them. It is in the content and the software’s ability to find and filter content and in the software’s ability to enable people to collaborate and communicate about content (and each other). Who here really cares if Excel adds a new menu item unless it is one that lets you more easily discover information on the web, possibly update and interact with it or with others about it."

It gets a bit geeky, but it's a worthwhile read if you have the time. I hope you enjoy it.