Archive for March 9th, 2006

Thursday, March 9th, 2006

M. Night Shyamalan + Amex = ?

Did anyone see the 2 min film for Amex courtesy of M. Night Shyamalan that aired during the Oscars? At first, I thought oh boy, what a sell-out. But then, as the story unfolded, it was a deftly executed extension of the mylifemycard strategy. I went to the site and watched with great interest the [...]

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