Archive for November 27th, 2007
Daily Archive
Tuesday, November 27th, 2007
The Secret to Effective Advertising Is Cognitive Neuroscience
Recently I’ve been trying to get a little smarter on the subconscious effects of advertising, and this recent article in AdAge has a brief overview. Here’s an excerpt: You don’t have to know anything about quantum physics to cook popcorn in a microwave. But in the world of advertising, you aren’t cooking popcorn. Instead, you’re [...]
