Tue 27 Nov 2007
The Secret to Effective Advertising Is Cognitive Neuroscience
Posted by Eric Porres under Marketing
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Recently I’ve been trying to get a little smarter on the subconscious effects of advertising, and this recent article in AdAge has a brief overview. Here’s an excerpt:
You don’t have to know anything about quantum physics to cook popcorn in a microwave. But in the world of advertising, you aren’t cooking popcorn. Instead, you’re aiming at the cogs of the most complex system known. A single brain cell is like a light switch; it’s either on or off. We have about a hundred billion of them; each makes about 7,000 connections with other neurons. That’s a pretty messy biological network. Did you really think you could target it without understanding more about its workings?
