It’s called the “Bloom.”  From the inventor:

The Bloom device is meant to be a subversive and inspirational tool for our concrete jungles. Similar to the tuft of a dandelion as the wind carries the seedling, we propose a way of dispersing seedlings with bubbles and bicycling. Seeds are co-mingled with a bubble mixture and upon pedaling to your destination , you release the floating seeds which land in cracks and crevices throughout the city streets. Over time, the seeds grow into flowers and plants to create a green “fringe” to our sidewalks and streets.

You can see the Bloom here.

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