Learning, and Profiting, from Online Friendships

Cover story of Business Week by Stephen Baker, author of The Numerati.

What do these relationships [Twitter, Facebook, LinkedIn] say about us and the people in our networks? Companies armed with rich new data and powerful computers are beginning to explore these questions. They’re finding that digital friendships speak volumes about us as consumers and workers, and decoding the data can lead to profitable insights. Calculating the value of these relationships has become a defining challenge for businesses and individuals.

It’s a great article and worth your time.  Read it here.

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