Archive for June 28th, 2009
Daily Archive
Sunday, June 28th, 2009
AdWeek: Connect the Thoughts
In AdWeek, Brian Morrissey presents a good write-up of the analysis of social networking data and its implications. He asked me to comment, and what made it into the article was: Many ad buyers are maintaining a “test and see” approach, since it’s unclear whether behavioral data derived from online social networks will supercharge ad [...]
