Author Archive
Monday, January 17th, 2011
It’s a good time to start an agency if…
Welcome to 2011! It’s been a long time since I updated my blog, and I’m hoping to do so with greater regularity this year. Without further adieu: I belong to several email groups, virtual places where people can jibjab about topics ranging from the sublime to the ridiculous – and between wine and digital marketing, [...]
Comments Off - Posted in Marketing by Eric Porres
Monday, December 14th, 2009
It’s Official: Eric Porres Joins Lotame as Chief Marketing Officer
Eric Porres Joins Lotame as Chief Marketing Officer Digital Marketing Veteran to Educate Market on Value of Social Data NEW YORK, NY–(Marketwire – December 14, 2009) – Lotame, the data-driven audience marketing platform that combines social data with audience insights to deliver greater marketing accuracy and audience engagement for brand marketers, today announced that Eric [...]
Comments Off - Posted in Marketing by Eric Porres
Wednesday, December 2nd, 2009
“Wow” wines under $200
An old friend recently asked me to provide him with some wine selections as he’s a relative novice and wanted to step up his game. Below are some not-necessarily-life-changing-wines but ones that have the potential to change your entire perspective on wine if you haven’t ‘dug deep’ for a bottle in the $80 – $200 [...]
Comments Off - Posted in Wines I'm Drinking by Eric Porres
Tuesday, October 13th, 2009
Social Media Growth – Live Data
Comments Off - Posted in Marketing,Things that make me go "hmmm" by Eric Porres
Thursday, September 24th, 2009
Is Twitter Worth a Billion Bucks?
With the recent news that Twitter got ‘popped’ at a billion dollar valuation, I got to weigh in–albeit briefly–on the subject in a Business Week article from Stephen Baker: There’s a perception that Twitter will have a grip on the real-time Web, which connects customers to brands. So what was I talking about? Well, there’s [...]
Comments Off - Posted in Marketing by Eric Porres
Tuesday, July 7th, 2009
Turning brainwaves into music
That’s what some researchers in China have done. Check out the sounds of your brainwaves: Utne Reader – Music From Your Brain
Comments Off - Posted in Piano Wire by Eric Porres
Sunday, June 28th, 2009
AdWeek: Connect the Thoughts
In AdWeek, Brian Morrissey presents a good write-up of the analysis of social networking data and its implications. He asked me to comment, and what made it into the article was: Many ad buyers are maintaining a “test and see” approach, since it’s unclear whether behavioral data derived from online social networks will supercharge ad [...]
Comments Off - Posted in Marketing by Eric Porres
Friday, May 22nd, 2009
Learning, and Profiting, from Online Friendships
Cover story of Business Week by Stephen Baker, author of The Numerati. What do these relationships [Twitter, Facebook, LinkedIn] say about us and the people in our networks? Companies armed with rich new data and powerful computers are beginning to explore these questions. They’re finding that digital friendships speak volumes about us as consumers and [...]
Comments Off - Posted in Marketing,Things that make me go "hmmm" by Eric Porres
Thursday, May 21st, 2009
Blog Talk Radio – Social Marketing conversation
Hi, today I was interviewed by Scott Hoffman (of Lotame) on Blog Talk Radio along with my Underscore Marketing partner, Tom Hespos. You can have a listen here. Enjoy!
Comments Off - Posted in Marketing by Eric Porres
Monday, May 4th, 2009
The World Wide Web in Plain English
I think my 3 1/2-year old might understand this one:
