SundaySky Appoints Eric Porres Chief Marketing Officer to Lead Future of Digital Storytelling, Customer Experience

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NEW YORK–(BUSINESS WIRE)–SundaySky, powering personalized video engagement for leading brands, today announced that Eric Porres has joined the company as chief marketing officer. Porres is a respected, influential marketing leader with a track record of driving both brand and business growth. He will help further SundaySky’s leadership position in the market as the only provider….

Eric Porres Boards Sailthru as Chief Marketing Officer

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Eric Porres Boards Sailthru as Chief Marketing Officer The personalization and retention marketing leader adds seasoned marketing executive to its C-suite to continue hyper-growth September 17, 2015 09:00 AM Eastern Daylight Time NEW YORK–(BUSINESS WIRE)–Sailthru, the leading provider of email and personalization software for the world’s top ecommerce and media companies, today announced that Eric….

What’s it like to work at Rocket Fuel?

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  Launch your career into orbit! Visit for all open positions.

Rocket Fuel gets Marketing Turbo Boost, adds Eric Porres as CMO

Ad agency founder, former ad-tech CMO, and 15-year digital marketing veteran completes executive staff REDWOOD SHORES, Calif. (February 29, 2012) – Rocket Fuel, the leading provider of artificial-intelligence advertising solutions for digital marketers, today announced that Eric Porres has joined the company as Chief Marketing Officer. Porres has over 15 years experience in the digital….

It’s a good time to start an agency if…

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Welcome to 2011!  It’s been a long time since I updated my blog, and I’m hoping to do so with greater regularity this year.  Without further adieu: I belong to several email groups, virtual places where people can jibjab about topics ranging from the sublime to the ridiculous – and between wine and digital marketing,….

It’s Official: Eric Porres Joins Lotame as Chief Marketing Officer

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Eric Porres Joins Lotame as Chief Marketing Officer Digital Marketing Veteran to Educate Market on Value of Social Data NEW YORK, NY–(Marketwire – December 14, 2009) – Lotame, the data-driven audience marketing platform that combines social data with audience insights to deliver greater marketing accuracy and audience engagement for brand marketers, today announced that Eric….

Is Twitter Worth a Billion Bucks?

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With the recent news that Twitter got ‘popped’ at a billion dollar valuation, I got to weigh in–albeit briefly–on the subject in a Business Week article from Stephen Baker: There’s a perception that Twitter will have a grip on the real-time Web, which connects customers to brands. So what was I talking about?  Well, there’s….

AdWeek: Connect the Thoughts

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In AdWeek, Brian Morrissey presents a good write-up of the analysis of social networking data and its implications.  He asked me to comment, and what made it into the article was: Many ad buyers are maintaining a “test and see” approach, since it’s unclear whether behavioral data derived from online social networks will supercharge ad….

Learning, and Profiting, from Online Friendships

Cover story of Business Week by Stephen Baker, author of The Numerati. What do these relationships [Twitter, Facebook, LinkedIn] say about us and the people in our networks? Companies armed with rich new data and powerful computers are beginning to explore these questions. They’re finding that digital friendships speak volumes about us as consumers and….