How to Bypass Cellphone Voicemail

For a long time, I wondered why cellphone voicemails took such a damn long time to play. Well, David Pogue’s post today confirmed my suspicion–that the long message is merely another way to eek out extra $$$ since the voicemail lady chews up unnecessary seconds of airtime. Who the heck pages someone anymore? In any….

I get quoted in Crain’s B2B

Posted in Marketing

I was recently interviewed for a behavioral targeting article that now appears in Crain’s B2B publication (June 4th issue).  You can view that article here.

Kaiser Family Foundation Teen MultiTasking Report…flawed

Posted in Marketing

The Kaiser Family Foundation released a study on December 12, 2006 that indicated that teens are less likely to multitask while watching TV, which made no sense to me, until I looked a bit more carefully at the study and found that their definition of watching TV included watching DVDs and videos. Here’s the first….

Getting Even with a Telemarketer…

Posted in Marketing

This is possibly one of the funniest bits I’ve heard about how to get even with a telemarketer.  Funny man Tom Mabe is the creative genius behind this one.  Please turn up your speakers.

Google Click Fraud

Posted in Marketing

For those of you who’ve upgraded your Google toolbar, you’ll notice that when you type a set of keywords into the toolbar, a list of suggested terms pre-populates the field.  So, I was doing a bit of click fraud research this evening, and put in the words “click fraud”, and curiously enough NO suggested terms….

Ad Age releases Media Family Tree

Posted in Marketing

A family tree of top properties of the nation’s 15 largest media companies by net revenue in 2005. Top 5: Time Warner $33.73Bn Comcast $22.08Bn Walt Disney Company $17.15Bn News Corp $12.56Bn NBC Universal $12.44Bn Click here for the full article and here for the tree.

So, how long is a piece of string?

When I am in client presentations, emails, or phone conversations where people ask unanswerable questions, I often reply “how long is a piece of string?”  Well, Tom Hespos may have found the answer (or a group of answers) at The Straight Dope.

Not Your Father’s Car Ads

I came across two pretty interesting car ads today, one for Honda and one for Audi. Honda Civic Ad – Produced in the UK for the new Civic released earlier this year, it’s a 2 minute ad that features a chorus that mimics the various sounds the Civic makes (I particularly like the driving-over-cobblestone and….

Alexaholic

Found Alexaholic today…as described by the site: Alexaholic blends Alexa website traffic graphs with a lightweight ajax-enhanced interface to satisfy hard-core Alexa traffic chart junkies – aka Alexaholics. Webmasters, SEO/SEM specialists, and domain owners can compare and measure website statistics for up to five domains at once, switch traffic chart types and ranges without page….

BlackBerry as Addiction

Posted in Marketing

According to a U.S. researcher, employers who encourage 24/7 BlackBerrying communication could end up being held liable for encouraging electronic addiction among their staff. Read more here…. I’m still sold on them; it’s truly a virtual office in the palm of one’s hand.