Quoted

Posted in Marketing

I was quoted in a MediaPost article today on August 25th about the difficulties Joe Liberman has had finding an outfit that would build a competent Website for his campaign. The quote is/was: Eric Porres, co-founder of political online advertising firm Pericles Consulting, said that not all political consultancies operate along partisan lines. “When we….

Sometimes advertising can be moving

Posted in Marketing

Leo Burnett earned an Emmy award for this Hallmark commercial about a man who struggles to learn how to read so that he can read cards from his daughter. AdWeek has a full write-up.

Advertising and Today’s Tweens & Teens

Posted in Marketing

Harris Interactive released a study today that highlights the effects and effectiveness of advertising with tweens (8-12) and teens (13-18). Celebrity and/or notoriety are important, while shady tactics (e.g. mentioning a company in a chat session) are easily ferreted out as cheap tricks.

Male Pattern Humor

Posted in Marketing

Two very funny commercials on perceptions about baldness. Video 1 Video 2

50 Reasons Why Your Website is GREAT…I Mean SUCKS…I Mean GREAT!

Posted in Marketing

Scott Heiferman has posted a list of 50 reasons why someone isn’t using your (or my) Web site. And Caterina Fake responds with 9 reasons why people will love your Web site. Scott’s smacks of a bit too much drink-your-old-coolaid punditry, but makes some valid points. Caterina provides forward-looking commentary.

Absolutely awesome Tetris commercial

Posted in Marketing

If only all television commercials could be this entertaining and in-line with the brand the commercial represents. See here: Tetris for skydivers

M. Night Shyamalan + Amex = ?

Posted in Marketing

Did anyone see the 2 min film for Amex courtesy of M. Night Shyamalan that aired during the Oscars? At first, I thought oh boy, what a sell-out. But then, as the story unfolded, it was a deftly executed extension of the mylifemycard strategy. I went to the site and watched with great interest the….

The Superbowl is here again…

Posted in Marketing

And with it, a litany of commercials, most bad, perhaps a few that catch your interest, and maybe even one or two that you’ll remember. But arguably at no time was a Superbowl commercial more effective than Apple’s Macintosh commercial from 1984. You can find a complete history of the commercial, as well as the….

The Xbox 360 ad that the lawyers “shot down”

Posted in Marketing

No real surprise that the lawyers at Microsoft decided that this was a bit too ‘violent’ to air on TV. Nevertheless, it’s brilliant. There are no special effects, no special bells and whistles, merely 30 seconds that capture the essence of the Xbox consumer and the brand. Enjoy….

Wiki Company Etymology, Part II

Posted in Marketing

In a post I made yesterday, I noted that Wiki had a pretty interesting company etymology page, which shows the origin of such company names like Adidas, eBay, etc. Well, given that Wiki is a public encyclopedia, I thought why not post the origins of the two companies I am currently affiliated with (and helped….