Things that make me go “hmmm”

Ad agency founder, former ad-tech CMO, and 15-year digital marketing veteran completes executive staff

REDWOOD SHORES, Calif. (February 29, 2012) – Rocket Fuel, the leading provider of artificial-intelligence advertising solutions for digital marketers, today announced that Eric Porres has joined the company as Chief Marketing Officer. Porres has over 15 years experience in the digital marketing industry, where he has founded several companies and held executive roles at leading agencies, brands, and technology organizations.

Key facts:

  • In his role as CMO of Rocket Fuel, Porres will provide oversight for marketing operations for the fast-growing advertising technology company as well as create a research center of excellence for digital consumer insight.
  • He co-founded Underscore Marketing, a full-service digital marketing and strategy agency and helped expand the company internationally. He also co-founded Pericles Consulting, a ‘pop-up’ strategic political marketing firm that developed and executed digital marketing programs for Presidential and Senatorial campaigns, and is the founder of Classelist, a web and mobile platform for parents and schools.
  • Porres recently served as CMO of ad technology company Lotame Solutions Inc., where he oversaw its global marketing and insights practice areas, and led business and product development efforts for Lotame’s data management platform.
  • Porres held management positions at Fortune Magazine,, and LiveTechnology.  As a partner with Outrageous Media, he co-produced two of the largest Internet webcasts in history – Michael Jackson´s “What More Can I Give” concert in Munich in 1999 and Paul McCartney´s “Run Devil Run” concert in Liverpool in 2000.   He started his career as a business analyst with The Walt Disney Company.
  • As a leading authority in the online advertising industry, Porres served on the board of 212, New York’s Interactive Advertising Club, and is a frequent panelist, moderator, and contributor to industry conferences and publications such as AdAge, iMedia, and DM2 Events. Porres graduated from Duke University.
  • Rocket Fuel is growing at a rapid clip, and expects to hire 130 new employees this year in the U.S. and overseas. Porres will help Rocket Fuel make key marketing and market research hires, and provide his expertise in digital advertising platforms as the company continues to expand its operations and solutions footprint worldwide.


  • “Eric has a proven track record leading marketing at world-class ad technology companies, and years of agency experience running multi-channel advertising programs for global brands,” said George John, founder and CEO of Rocket Fuel.  “With his entrepreneurial spirit and deep operational expertise in digital advertising, we’re excited to welcome Eric aboard the rocket ship. His guidance will be invaluable as Rocket Fuel continues to expand internationally to bring our solutions to more major marketers worldwide.”
  • “Rocket Fuel is the only ad technology company I’ve ever come across that truly walks the talk and puts solving digital marketing problems at the center of everything they do – ensuring that advanced algorithms and predictive analytics aren’t just cool technologies, but generate outstanding ROI for their customers,” said Eric Porres. “They’ve put all the right pieces together—a balanced media, management and technology team, an unrivaled product, and a vision for the future of digital advertising that creates rational, predictable, and measureable results for marketers. It’s no wonder the company is the fastest-growing ad technology company in Silicon Valley. I’m thrilled to join the executive team.”

About Rocket Fuel:
Rocket Fuel is the leading provider of artificial-intelligence advertising solutions that transform digital media buys into self-optimizing engines that learn and adapt in real-time, and deliver outstanding marketing results from awareness to sales.  Over 400 of the world’s leading brands rely on Rocket Fuel to power their advertising programs across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, Yahoo!, DoubleClick, and, Rocket Fuel is based in Redwood Shores, California, and has offices in eleven cities worldwide including New York, London, and Toronto.

So far I’m up to 3 out of 20.  This is a great list:

Cover story of Business Week by Stephen Baker, author of The Numerati.

What do these relationships [Twitter, Facebook, LinkedIn] say about us and the people in our networks? Companies armed with rich new data and powerful computers are beginning to explore these questions. They’re finding that digital friendships speak volumes about us as consumers and workers, and decoding the data can lead to profitable insights. Calculating the value of these relationships has become a defining challenge for businesses and individuals.

It’s a great article and worth your time.  Read it here.

I think my 3 1/2-year old might understand this one:

One of the most sublime commentaries made on the bong/Phelps/Kellogg’s fiasco (2 mins):

SNL – Really?!? – Michael Phelps, 02/07/2009

It’s all so damn good that I transcribed the last bit:

“…and if you’re at a party and you see Michael Phelps smoking a bong and you’re first thought isn’t ‘wow I get to party with Michael Phelps’ and instead you take a picture and sell it to a tabloid you should take a long look in the mirror because you’re a dick, I’m mean really.”

Anyone who has ever thought about the meaning of music, art, and/or contextual relevance should immediately put aside 45 minutes to ingest and ponder the experiment that The Washington Post conducted (Jan, 2007) in the DC Metro.  I don’t want to give it away, as it needs to unfold on its own:

Over the past couple of months I’ve been taking inventory of the various ways in which I communicate, whether is be for myself to keep track of news and information (on NetVibes), externally through tweets, Facebook updates, NYGrapes updates, dojo updates, or this blog.  In short, while I hope to keep this site fresh, you are more likely to catch what I’m thinking about or doing via my Facebook (which is connected with Twitter) feed.  As the song goes (name that band!), “Time is the measure before it’s begun, Slips away like running water…” and I’m just out of time to write down at-length prose on all of the various topics I’m interested in.

So, if you know me (and by know I mean more than just we met once and/or we’ve communicated more than once since we were in highschool), have a look for me on Facebook.  Better yet, rather than pseudo-conversationalism through blogs, tweets, and the like, just pick up the phone and call.  Cheers.


Here are some fascinating stats about data storage (thanks to my friend Glenn Rempe for finding some), spawned in part by my purchase of an Infrant ReadyNAS NV+ 3TB device:

From an article in Computer Technology Review:

In terms of raw numbers, IDC, a leading market intelligence and research firm, estimates the volume of digital data in the world at 2.81 exabytes (EB), or 2.81 million terabytes (TB) as of 2007*. It’s a volume, IDC notes, that is larger than the number of stars in the universe. More astoundingly, IDC also estimates that the amount of digital data will grow by a factor of 10 every five years, thereby surpassing the number of atoms in the universe in about 15 years.

Hard Drive Capacity over Time

A Petabyte

You could store video of your entire life in a petabyte. 1 petabyte is about 2,000,000 hours of video based on current video file size.  And there are 700,000 hours in an 80 year old person’s life.

Finally, here’s a link to an article from Wired called “The Petabyte Age: Because More Isn’t Just More – More is Different.”  Staggeringly, Google, processes a petabyte of data every 72 minutes.

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Just saw Jason Fried, the founder of 37 Signals (I use Basecamp and also am a regular reader of their blog) give one of the micro-keynotes at the Web 2.0 conference.  Here are a few quick notes:

Building Software requires…
– no raw materials
– can build anywhere

Challenges with building software
– Doesn’t have the same kind of feedback as a real material (used the example of a clear plastic bottle of water vs. one that was black…would you know that water was inside, etc.)
– We can look at object and tell pretty quickly if it is good or bad design
– software doesn’t have weight, size
– When thinking about software – what would happen if it was a physical device
– we have to be curators, and know when to say no
– think about product as museum
– all the art in the world in a room is a warehouse, not a museum
– you are not building for an individual but a group
– software trends towards bloat – hard to move back from the bloated stage
– good software is a museum of careful decisions
– customers may ask for what is possible but only in their terms
– need to attach costs to features

Question from the audience about if he was working on a new MS Office
Answer:  Thank god I don’t!  Office works fine, but office work is less about word, ppt, excel and more about collaboration, so that’s there I’d start.

Steve Jobs – ultimate curator

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